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These Valentine crinkle cookies are the perfect way to spread love this season. Made with a simple cake mix, they’re quick to make and full of color. The pink hue from food coloring and heart-shaped sprinkles give them a festive touch, while the crinkled texture adds a fun, delicate finish. In around 20 minutes plus a little chilling time, you can have soft, chewy cookies that are perfect for gifting or sharing with your sweetheart.

Pink snickerdoodle cookies on a pink background. Perfect for your Valentine's Day celebration.

These Valentine crinkle cookies are quick and easy to make, using a cake mix to create soft, pink cookies with heart-shaped sprinkles for a festive touch.

You may also enjoy these cherry pie cookies, crinkle Grinch cookies, flourless fudge cookies and banana chocolate chip cookies.

A stack of pink cake mix cookies and a milk bottle with a red "XO" label and striped straw sit on a pink plate—perfect for easy Valentine’s cookies.

Why You’ll Love It

Quick and easy: Made fast using a cake mix for a simple, speedy treat.
Perfectly festive: The pink color and heart-shaped sprinkles make them ideal for Valentine’s Day.
Soft and chewy: The crinkled texture adds to the soft, chewy interior.
Customizable: Add more food coloring or sprinkles to suit your style.

Pink Valentine crinkle cookies dusted with powdered sugar, topped with pink and red heart-shaped candies—these delightful cake mix cookies are perfect for sharing with loved ones.

Pink Crinkle Cookies Ingredients

A complete list of ingredients and amounts can be found in the recipe card below.

Vanilla cake mix: The base of the cookies, making them soft and chewy with minimal effort.
Vegetable oil: Adds moisture and ensures a tender texture.
Eggs: Bind the ingredients together and provide structure.
Food coloring: Gives the cookies a vibrant pink hue perfect for Valentine’s. I find gel food coloring offers the brightest color and I used Wilton gel in rose pink.
Icing sugar: Rolls the dough balls, creating that signature crinkly finish.
Heart-shaped sprinkles: Adds festive charm and a cute, edible decoration.

Baking ingredients on a pink surface with heart sprinkles, eggs, flour, powdered sugar, and red food coloring—perfect for making easy Valentine’s cookies or festive Valentine crinkle cookies.

How to Make Valentine Crinkle Cookies

For more detailed instructions with weights and measurements, jump to the printable recipe card.

Mix dough: Cream together cake mix, oil, eggs and food coloring.
Chill dough: Let the dough rest in the fridge.
Form cookies: Roll dough into balls, coat with icing sugar and press a sprinkle in the center.
Chill again: Place cookies back in the fridge.
Bake: Place cookies on the prepared baking sheet, add sprinkles and bake until golden around the edges.
Cool: Let cookies cool on the pan before transferring to a wire rack.

A stack of pink Valentine crinkle cookies and a milk bottle with "XO" and a straw sit beside white flowers, all set against a charming pink background.

Substitutions and Variations

Dairy-free option: Use a dairy-free cake mix and replace the eggs with flax eggs.
Other colors: Use red or purple food coloring for a different Valentine’s look.
Add-ins: Mix in white chocolate chips or mini candy hearts for extra flavor.
Gluten-free option: Swap the cake mix for a gluten-free variety to make these cookies gluten-free.

Stack of pink Valentine crinkle cookies with a bite taken out of one, next to a glass bottle of milk—perfect for sharing these delightful cake mix cookies with someone special.

Serving Suggestions

With a Valentine’s Day drink: Enjoy a strawberry sour candy cocktail or a Hawaiian lava flow cocktail with your crinkle cookies.
With other cookies: Try strawberry lemon cake mix cookies, carrot cake cookies or strawberry kiss cookies.
With other heart shaped bites: Anything from this heart shaped pizza to heart shaped pork potstickers would be delicious.

A pink plate of powdered pink crinkle cookies with heart sprinkles sits on a pink background—perfect as easy Valentine’s cookies.

How to Store Crinkle Cookies

Store: The cookies will keep for up to 3 days in an airtight container at room temperature.
Freeze: You can freeze them for a couple of months too. Also, you might like to make the dough ahead, in which case it can be frozen in a freezer-proof container, for several weeks, then thawed and baked.

A stack of Valentine crinkle cookies sits beside a milk bottle with a red "XO" and a striped straw on a pink plate.

Top Tips

Chill the dough: Chilling helps the dough hold its shape while baking and prevents spreading.
Don’t overbake: Keep an eye on the cookies so they stay soft and chewy.
Roll evenly: Roll the dough into uniform-sized balls for consistent baking.
Add sprinkles last: Press the sprinkles in just before chilling to keep them from sinking into the dough.

A stack of pink crinkle cookies sits next to a milk bottle with a red "XO" and a red-striped straw, all set against a pink background.

Valentine’s Day Crinkle Cookies FAQs

Do I have to chill the dough twice?

Yes, chilling the dough before and after rolling helps the cookies hold their shape and get that crinkly texture.

Can I add chocolate chips to the dough?

Yes, you can fold in chocolate chips or other mix-ins to customize your cookies.

How do I make the cookies more festive?

Add more sprinkles on top or mix in different colored sugars for a fun touch.

Stack of pink Valentine crinkle cookies next to a milk bottle with "XO" and a striped straw, served on a pink plate.

Valentine Crinkle Cookies Recipe

5 from 19 votes

Valentine Crinkle Cookies

These Valentine crinkle cookies are an easy and quick way to make Valentine’s extra special. With soft, chewy centers and a festive pink hue, they’re perfect for the season.
Prep Time: 10 minutes
Cook Time: 8 minutes
Chill Time: 30 minutes
Total Time: 48 minutes
Servings: 20

Ingredients 

Instructions 

  • Preheat oven to 350°F.
  • In the mixer bowl, cream together cake mix, food coloring, oil, and eggs.
  • Chill the dough for 15 minutes.
  • Roll a tablespoon of dough into a ball and then roll in icing sugar.
  • Place on a parchment lined baking sheet and press a large heart sprinkle in the middle.
  • Place baking sheet and cookies in the fridge to chill for 15 minutes.
  • Bake for 6 to 8 minutes.
  • Let cool on pan and then remove to cool completely on a wire rack.

Notes

Chill the dough: Chilling helps the dough hold its shape while baking and prevents spreading.
Don’t overbake: Keep an eye on the cookies so they stay soft and chewy.
Roll evenly: Roll the dough into uniform-sized balls for consistent baking.
Add sprinkles last: Press the sprinkles in just before chilling to keep them from sinking into the dough.

Nutrition

Calories: 181kcal | Carbohydrates: 33g | Protein: 2g | Fat: 5g | Saturated Fat: 4g | Polyunsaturated Fat: 1g | Monounsaturated Fat: 1g | Trans Fat: 1g | Cholesterol: 16mg | Sodium: 186mg | Potassium: 22mg | Fiber: 1g | Sugar: 23g | Vitamin A: 24IU | Calcium: 59mg | Iron: 1mg
Like this recipe? Rate and comment below!

Valentine crinkle cookies are a fun and simple way to add some sweetness to your celebrations. With just a few ingredients and quick steps, you can make adorable and delicious cookies in no time. The crinkled texture and pink color make them a perfect Valentine’s treat, while the soft, chewy inside makes them irresistible. Share them with loved ones or gift them in a cute box—they’re sure to bring a smile to anyone’s face.

Other Recipes to Try

Bella Bucchiotti

Bella Bucchiotti is a Canadian-based syndicated food, travel, and lifestyle writer, photographer, and creator at xoxoBella. She founded xoxoBella in 2015, where she shares her love for food, dogs, sustainability, fitness, crafts, outdoor adventures, travel, and philanthropy to encourage others to run the extra mile, try new recipes, visit unfamiliar places, and stand for a cause. Bella creates stress-free and family-friendly recipes for weeknight dinners and festive feasts.

 

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Recipe Rating




5 from 19 votes (12 ratings without comment)

10 Comments

  1. These were so cute and perfect for V day! I made them as a test run this weekend before sending them to my son’s daycare for valentine’s day, and everyone loved them. I especially loved how easy they were!

  2. 5 stars
    I was so happy with the light ingredients list that I had to make these! They came out delicious and to fun for the kids.

  3. 5 stars
    Oh yes. This is so delicious and beautiful. It will be the perfect cookies for Valentine’s day. They look so good.

  4. 5 stars
    Oh my word, sweetheart! These were SUCH a hit at my kiddos party and SO easy to make, too! Thank you SO much!!!

  5. 5 stars
    I made two batches. I added a lot more color the second batch so I have half in a different color of pink. My daughter is so excited to take to school tomorrow.